The Business of Floristry
Build a Profitable & Successful Floristry Business
Building a successful floristry business takes more than beautiful flowers — it takes smart business decisions. Learn the practical strategies behind pricing, profit, marketing, customers and multiple income streams, so you can stop guessing and start building a floristry business that is organised, profitable and made to last.
Do You Love Floristry... But Find the Business Side Overwhelming?
You can be incredibly talented with flowers and still feel completely unsure when it comes to running the business behind them. Pricing, profit, marketing, finding customers and keeping on top of everything can quickly become overwhelming — especially when no one ever taught you the business side of being a florist.
If any of these sound familiar, you're exactly who this course was created for.
I'm Busy... But Where Is the Profit?
You’re creating, ordering, quoting and working hard — but there never seems to be enough money left at the end.
I Don't Know What to Charge
You second-guess your prices, worry about charging too much and aren't always sure whether you're actually making a profit.
I Don't Know How to Find More Customers
You know you need to market your business, but you're unsure what to do, where to show up or how to turn marketing into actual sales.
I Feel Like I'm Doing Everything Myself
Florist, marketer, buyer bookkeeper, customer service, social media manager — you're wearing every hat & wondering how you're supposed to keep up with it all.
You don't have to wear every hat in your business
Running a floristry business doesn't have to mean doing everything yourself or figuring everything out the hard way.
Learn how to simplify, organise and make smarter decisions so you can build a business that's profitable — and enjoyable to run
Introducing
Introducing Your Business Floristry Pathway
A practical, self-paced business program created specifically for florists — combining detailed eBooks, practical training, workbooks, templates and activities to help you understand your numbers, improve your marketing, streamline your business and build for profit.
UNDERSTAND → PLAN → BUILD → GROW
You already know flowers — now let's build the business behind them, you deserve it!
A look at the modules inside our program
01. Build a Profitable Floristry Business
Understand your numbers and build strong business foundations.
Learn the essentials behind running a profitable floristry business, including business planning, setting goals, understanding costs, pricing for profit, margins, managing expenses, buying wisely and making better financial decisions.
02. Market, Sell & Attract Customers
Turn beautiful floristry into a business people can find — and buy from.
Explore branding, identifying your ideal customer, marketing your floristry business, social media, websites, online sales, customer experience, repeat business and practical ways to attract more of the right customers.
03. Grow & Diversify Your Business
Create more opportunities without simply working more hours.
Discover different ways to grow your income through weddings and events, everyday floristry, home-based floristry, retail, plants, gifts and add-ons, online sales and other revenue streams — while introducing systems and smarter ways of working that make your business easier to manage.
What you'll receive
Inclusion 01.
Comprehensive Business eBooks
Beautifully designed, easy-to-follow eBooks filled with practical floristry business knowledge, real-world advice and strategies you can refer back to as your business grows.
Inclusion 03.
Workbooks & Activities
Straightforward guidance that takes the confusion out of running a floristry business — helping you understand what to focus on, what really matters and how to make smarter business decisions.
Inclusion 05.
Pricing & Profit Resources
Practical tools and guidance to help you understand costs, pricing and profit so you can make more confident financial decisions and stop wondering whether you're charging enough.
Inclusion 02.
Practical Business Training
Straightforward guidance that takes the confusion out of running a floristry business — helping you understand what to focus on, what really matters and how to make smarter business decisions.
Inclusion 04.
Templates, Checklists & Planning Tools
Ready-to-use resources to help you plan, organise and simplify the day-to-day running of your floristry business — saving you time and helping you stay on track.
Inclusion 06.
Lifetime Course Access
Learn at your own pace and return whenever you need a refresher. As your floristry business changes and grows, your training will be there for you to revisit when you need it.
Why Learn with Jen at The Floral Journey?
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15+ Years of Industry Experience
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Real-World Experience Building Businesses from the Ground Up
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Retail, Online & Floristry Business Experience
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Practical Advice From Someone Who Has Actually Done It
Based on years of learning what works, what doesn't, where money gets lost, how customers buy and what it actually takes to run a business day to day.
What Would Your Business Look Like If You Finally Knew What to Do Next?
Take a Breath and let me help!
Imagine understanding your pricing instead of second-guessing it. Knowing where your profit comes from. Having a marketing plan instead of posting randomly. Knowing which products and services are actually worth your time — and having systems in place that make your business easier to manage.
"You don't need to know everything about business. You just need the right information, in the right order, and a plan you can actually follow".
Benefits
Build a Business That Works for You
01.
Price With Confidence
Know what your work actually costs and charge with profit in mind.
02.
Attract More of the Right Customers
Understand who you're selling to and how to market your floristry business more effectively.
03.
Create More Ways to Make Money
Explore additional income streams and opportunities beyond simply selling everyday flowers.
The Process
01.
Enrol & Get Instant Access
02.
Learn & Implement at Your Own Pace
03.
Build, Improve & Grow Your Business
All The Tools You Need To Build A Successful Online Business
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EARLY BIRD BONUSES
Your Business Bonus Toolkit
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You can use these resources for yourself or with your clients (talk about other benefits of the resources here)
The Top 10 Things Successful Florists Have in Common
Success in floristry isn't just about creating beautiful flowers—it's about developing the right habits, mindset, and systems that successful florists use every day. Whether you're just starting your journey or looking to grow your confidence and skills, these 10 essential traits can help you avoid common mistakes and fast-track your progress. Download your free guide today and discover the qualities that set thriving florists apart, so you can start building the florist—and the future—you've always dreamed of..
Do I need to already own a floristry business?
Is this suitable if I'm planning to start a florist business?
Will this course teach me how to price flowers for profit?
Does the course cover marketing and finding customers?
Can I use the course if I run my florist from home?
Does the course cover both retail floristry and weddings/events?
How long will I have access to the course?
Can I get extra help if needed?
Need a Little More Support?
Get personalised guidance from someone who's been exactly where you are.
“Sometimes a little personalised guidance can make all the difference. If you'd like extra support, you can book a private one-to-one mentoring session with Jen to work through your questions, challenges or floristry goals.”
Book a Mentoring Call →
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