With over 15 years of experience in the florist industry, Jen created 'The Floral Journey' to offer a more simple, structured, supportive and beautiful way to learn floristry.
Her approach is practical, calm and confidence-building - Helping students understand the foundations and fundamentals of stems, shapes and arrangements. Currently working towards her Registered training Accreditation, so her students can earn nationally recognized qualifications.
100 Students 15years exp 3 Florist Shops
3+ Florist shops
My last piece of advice...
If there’s one thing I’ve learned throughout my florist journey, it’s that confidence doesn’t come before you start — it comes from starting.
So many people tell me they’d love to learn floristry, but they worry they’re not creative enough, experienced enough, or talented enough. The truth is, every florist starts exactly the same way: with a single stem, a willingness to learn, & a love of flowers.
Don't wait until everything feels perfect. Pick up the flowers, have a go, make mistakes, and enjoy the process. Some of the most beautiful creations come from experimenting and trusting your instincts.
Floristry is more than arranging flowers. It's about slowing down, creating something with your hands, and finding joy in the journey.
So be kind to yourself, embrace the learning process, and remember — every expert florist was once a beginner.
Enjoy the journey.
— Jen
The Floral Journey
"Floristry should be taught with patience, structure and soul."
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The Top 10 ways to improve your floristry skills
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