The Beginner's Step-by-Step Pathway to Floristry
Perfect for complete beginners, this structured course takes you step by step through the practical skills, floral knowledge and design foundations you need to begin floristry with confidence. Learn at your own pace and build a strong foundation for progressing into intermediate floristry.
See what's inside ↓
Why This Course Is Different
The Beginner's Floristry Course removes the guesswork from learning. Instead of piecing together random tutorials, you'll follow a structured pathway that builds your knowledge one stage at a time — from understanding the industry and choosing your tools through to flower care, design principles, colour, bouquets and practical arrangements.
Every lesson builds on the one before it, so you can develop real skills and confidence without feeling overwhelmed.
See What's Inside ↓
Introducing
The Beginner's Guided Pathway to Floristry
A complete self-paced learning experience combining beautiful eBooks, practical video tutorials, workbooks and personalised support — all arranged in the order a beginner actually needs to learn.
Learn everything you need to start your dream Floral Business - You deserve it!
What you'll receive
Inclusion 01.
Comprehensive Course eBooks
Beautifully designed learning guides filled with practical floristry knowledge, techniques and visual reference material.
Inclusion 02.
Step-by-Step Video Tutorials
Easy-to-follow demonstrations that let you learn at your own pace and revisit techniques whenever you need.
Inclusion 03.
Interactive Workbooks & Activities
Practical exercises, challenges and checklists that turn what you learn into real skills and lasting confidence.
Inclusion 04.
One-on-One Mentorship Call
A private session with Jen to ask questions, discuss your goals and receive personalised guidance for your next steps.
Inclusion 05.
Lifetime Access
Access your course materials whenever you need, allowing you to revisit lessons, refresh your skills & continue learning at your own pace.
Inclusion 06.
Certificate of Completion
Celebrate completing the Beginner's Floristry Course with a personalised Certificate of Completion recognising you're learning and achievement.
Why Learn with Jen at The Floral Journey?
-
15+ Years of Industry Experience
-
Step-by-Step Learning
-
Real Mentoring & Support
-
Thousands of Hours of Floristry Experience
Designed and personally taught by Jen, drawing on more than 15 years of professional floristry experience, this course gives you the step-by-step guidance she wishes every beginner had from the very beginning.
A look at the modules inside our program
Follow a carefully structured pathway designed to take you from complete beginner to confident florist, one step at a time.
Certificate of Completion Included
Receive a personalised Certificate of Completion from The Floral Journey when you complete the Beginner's Floristry Course.
This is a non-accredited course and the certificate is not a nationally recognised qualification.
Module 01
Your Pathway Into Floristry
Career paths, qualifications, costs, wages, home business vs shop, what to expect.
Total value if purchased separately $19.50
Module 02
Essential Tools & Equipment
eBook + activities
Tools, equipment, ribbons, wire, foam, scissors, knives and everything a beginner needs.
Total value if purchased separately $29.00
Module 03
Flower Care & Conditioning
Easy to Follow Video
How to make flowers last, hydration, storage, transport and common mistakes.
Module 04
Understanding Flowers
Easy to Follow Video
Flower identification, flower seasons, buying flowers and choosing quality blooms.
Module 05
Principles of Floral Design
Easy to Follow Video
Balance, proportion, harmony, rhythm, texture, colour and focal points.
Total value if purchased separately $22.00
Module 06
Spiral Bouquet Masterclass
Easy to Follow Video
The spiral bouquet is one of the most important techniques every florist should master. In this step-by-step course, you'll learn how to build balanced, professional bouquets using the spiral method.
Total value if purchased separately $22.00
Module 07
Bouquet Styles
eBook + activities
Learn how to create beautiful hand-tied bouquets using professional floristry techniques, learn modern bouquets & traditional bouquets.
Total value if purchased separately $19.50
Module 08
Colour Theory for Florists
eBook + activities
Master colour theory and create beautiful floral designs with confidence using proven floristry techniques.
Total value if purchased separately $22.00
Module 09
Vase Arrangements
Easy to Follow Video
Learn how to create stunning vase flower arrangements using professional floristry techniques, balance, colour and design.
Total value if purchased separately $19.50
Module 10
Boxed & Basket Arrangements
Easy to Follow Video
Learn how to create beautiful boxed and basket flower arrangements using professional floristry techniques and step-by-step guidance.
Total value if purchased separately $19.50
Module 11
Corsages & Buttonholes
Easy to Follow Video
Learn how to create beautiful corsages and buttonholes for weddings, school formals, special occasions and events with easy-to-follow, step-by-step lessons.
Total value if purchased separately $185.00
Module 12
Starting Your Floristry business from Home
eBook + activities
Learn how to start and grow a florist business from home with practical, step-by-step guidance from an experienced florist.
Total value if purchased separately $225
What my students are saying
Hear from students who have gained confidence, developed their floristry skills and turned their passion into something truly rewarding..
Sarah McNamee
"As a complete beginner, I was worried floristry would be too difficult, but everything was explained so simply. I never felt overwhelmed, and by the end I was creating bouquets I never thought I'd be able to make."
Marlene Knowles
"I thought I'd left it too late to start a new career, but this course proved me wrong. I finally followed my dream, and I'm now working in a local florist doing something I genuinely love every day."
Tilly Stewart
"I always dreamed of starting a florist from home but didn't know where to begin. This course gave me the confidence and practical steps I needed, and I'm now taking regular orders from home. It honestly changed everything for me."
Are you ready to start your floral Journey?
This course is perfect if you:
-
- Are completely new to floristry and don't know where to begin
-
- Have learned bits and pieces online but want a structured pathway
-
- Want to build practical floral skills at your own pace
-
- Dream of working with flowers, starting from home or simply creating confidently
-
- Want guidance from an experienced florist rather than trying to figure everything out alone
-
You don't need prior floristry experience — just a willingness to learn and practise.
Ready to Begin Your Floral Journey?
You don't need to know everything before you start. You simply need somewhere to begin.
The Beginner's Step-by-Step Pathway to Floristry gives you the structure, practical skills and guidance to stop wondering “Where do I start?” and begin learning floristry with confidence.
Whether your dream is to create beautiful flowers for yourself, work within the floristry industry or one day start something of your own — this is where your floral journey begins.
Choose the payment option that works best for you.
Do I need any floristry experience?
Do I need to buy my own flowers and tools?
How long do I have access to the course?
How does the one-to-one mentoring session work?
Is the course accredited?
Can I learn at my own pace?
Need a Little More Support?
Get personalised guidance from someone who's been exactly where you are.
Your course already includes a private one-to-one mentoring session with Jen. If you'd like additional support afterwards, further mentoring sessions are also available whenever you need them.
Book a Mentoring Call →
COME JOIN US ON
